Summary

Creative and versatile marketing manager and brand manager with record of success in both in-house and agency roles – both boutique and national / international companies (Nike, Paragon). Extensive experience leading marketing teams and creating marketing plans that deliver results while providing hands-on design of successful websites, marketing campaigns, and digital / social media marketing content focused on driving lead generation, brand buzz (likes, clicks, shares), product sales, and revenues.

Software

Adobe Creative Suite (Adobe CS), Google AdWords Certified, Google Analytics Certified, Salesforce.com, Salesforce Project Management, Microsoft Office Suite, Microsoft Azure Administrator, HTML, CSS, PHP, JS, WordPress, Concrete5, Drupal

Skills

Marketing Management	Campaign Planning	Marketing Communications
Business Analytics	Brand Management	Digital Marketing / Digital Media
Database Management	Lead / Demand Generation	Social Media Marketing (SMM)
Direct / Email Marketing	Web Design (CSS, HTML, JS, PHP)	Advertising and Agency Relations
SEO & SEM Content	Sponsors / Partner Marketing	Marketing Collateral Development
SharePoint Management	Press Releases	Media Inquiries

Highlights

• CMS IMAGING - Create a fluid marketing strategy to emphasize changes in the healthcare industry and federal regulations resulting in +1,800% consumer interactions and +1,100% conversions.
• PANDA DIGITAL AGENCY – Built successful freelance marketing business from ground zero developing digital and print collateral including SEO / interactive websites plus brochures, logos, etc.
• ADVANTAGE MEDIA GROUP – Delivered marketing plans that outperformed annual revenue goal in 1st 6 months, with 97% Client ROI Achievement Rate (+7% over peers).
• YP HOLDINGS – Delivered 11% annual growth in existing accounts; 12% in new accounts. 3X Top Sales Representative in new business. 3X Largest single advertiser revenue increase.
• NIKE – Promoted on fast track through four branding / marketing roles, including international brand expansion project. Named National Retail Field Representative for Nike’s Best Practice Committee.

Professional Experience

Marketing and Communications Manager
CMS IMaging, Inc.	June 2017 - Present

• Develop, implement, and manage brand, product marketing, and digital marketing strategy.
• Build and add to an interactive website (HTML5, CSS, JS, PHP) to enhance the user experience, provide a comprehensive resource for consumers, and create the SEO necessary to substantially increases web traffic, user time on page, inbound leads and conversion.
• Establish and execute social media marketing plan and create content to build followings on multiple platforms and to build brand loyalty.
• Redesigned brand identity to call to mind over thirty years of corporate history – logos, brochures, ads, value proposition.
• Initiate successful email marketing programs to include monthly newsletter, product and specialty-specific nurture campaigns.
• Increase email database by 40%, utilizing content-specific landing pages, social share links, and original content, while following strict data privacy practices (GDPR and CCPA.) • Provide copywriting and planning of successful press releases.

Owner / Marketing Consultant
Panda Digital	January 2015 - Present

• Work with small / midsized clients to identify marketing needs and build integrated digital and print marketing plans and campaigns that drive both brand awareness and lead generation.
• Provide interactive website design / development (HTML5, CSS, Java, WordPress) that enhances user experience; provide SEO that substantially increases web traffic, visit duration, and inbound leads.
• Create and implement social media advertising plans and post content that improves likes, clicks, shares, and website traffic, including content development that builds brand credibility.
• Develop / design corporate marketing communications – logos, brochures, ads, mission statements.
• Provide copywriting and planning of successful email marketing campaigns.

Vice President of Authority Marketing
Advantage Media Group	March 2015 - April 2016

• Led client acquisition process targeting C-Level executives for marketing and media divisions.
• Managed in-house marketing / public relations (PR) agency developing both corporate and client marketing plans combining content marketing, advertising, digital and social media as well as PR.
• Built integrated outbound marketing campaigns that increased leads in client acquisition process.

Premise Sales Representative
YP, LLC	August 2013 - January 2015

• Managed $3.7M region of advertising accounts, working with marketing managers at 100+ clients to develop print / digital advertising, direct mail, SEM, website development, and broad digital marketing campaigns.
• Established and maintained successful relationships with accounts across multiple industries and throughout the coastal Carolinas.

Brand Marketing Manager
Nike, Inc	June 2009 - May 2013

• Managed team of 9 (remote and corporate) and $11M budget to build Nike presence at major sporting events – NYC Marathon, Boston Marathon, Penn Relays, Nike Women’s Half Marathon.
• Led cross-functional project teams including product development, retail, and sports marketing.
• Designed, implemented, and managed East Coast’s brand strategy for brand activations and product launches – digital marketing, social media ad campaigns, social media pages, B2B partners.
• Implemented all East Coast quarterly product launches – footwear, equipment, apparel
• Identified and built relationships with key brand influencers and marketing partners.

US Brand Marketing Specialist - Temporary Position
Nike, Inc	May 2008 - November 2008

• For US Marketplace, led development and execution of $2.5M B2B marketing / events program.
• Developed, presented and implemented Nike marketing plans to Google, Blue Cross, Apple, Best Buy, IBM, US Navy, US Army, US Air Force, US Marine Corps, and multiple universities.
• Created and implemented plan to expand Nike Women’s Marathon to national and international cities; presented to mayors; negotiated sponsorship contracts.
• Managed coordination of 48 Nike Cross Nationals teams – travel, hotels, and transportation; negotiated sponsorship contracts with Jet Blue.

EKIN (Technical / Grassroots Marketing)
Nike, Inc	May 2005 - May 2009

• Conceived and executed product plans and activations for target high school and college consumers.
• Handled account management and cross-category product awareness for 100+ top retail stores in Metro New York, including consumer events (expos, trade shows, sports marketing events).
• Provided coaching / training of client sales associates on Nike product knowledge and sales.
• Led associate and consumer focus groups to capture feedback on products and product launches.

Business Manager - Niketown, NY
Nike, Inc	August 2001 - May 2005

• Managed Nike’s highest volume flagship retail store – hiring, training, and leading sales staff to achieve sales, service, customer satisfaction, and profit goals.
• Fostered premier consumer experience; captured customer insights to identify trends / opportunities; worked with corporate to drive customer input into product development lifecycle.

Manager
Panda Ski and Sport	Janaury 2000 - August 2001

• Managed retail and service store for high-end ski / snowboard store ($5K average client purchase).
• Buyer for all sporting goods (ski and snowboard equipment), accessories and apparel.
• Developed marketing programs and events – referral rewards, expos, product demos, clinics, trips.

Department Manager
Paragon Sports	August 1996 - January 2000

• Managed all aspects of multiple departments’ operations, marketing, merchandising, inventory, hiring, training, promotions, and human resources.
• Combined deep industry knowledge, business acumen and interpersonal skills to keep managed departments profitable.
• Drove performance and efficiency through a combination of cost cutting, effective hiring, and customer focused sales efforts.
• Coached, trained, and developed store employees on best practices in retail management and customer experience.
• Met and exceeded daily department sales, conversion and quality goals.

Education

The Citadel; The Military College of South Carolina
B.A. Political Science

• Work with small / midsized clients to identify marketing needs and build integrated digital and print marketing plans and campaigns that drive both brand awareness and lead generation.
• Provide interactive website design / development (HTML5, CSS, Java, WordPress) that enhances user experience; provide SEO that substantially increases web traffic, visit duration, and inbound leads.
• Create and implement social media advertising plans and post content that improves likes, clicks, shares, and website traffic, including content development that builds brand credibility.
• Develop / design corporate marketing communications – logos, brochures, ads, mission statements.
• Provide copywriting and planning of successful email marketing campaigns.

• Work with small / midsized clients to identify marketing needs and build integrated digital and print marketing plans and campaigns that drive both brand awareness and lead generation.
• Provide interactive website design / development (HTML5, CSS, Java, WordPress) that enhances user experience; provide SEO that substantially increases web traffic, visit duration, and inbound leads.
• Create and implement social media advertising plans and post content that improves likes, clicks, shares, and website traffic, including content development that builds brand credibility.
• Develop / design corporate marketing communications – logos, brochures, ads, mission statements.
• Provide copywriting and planning of successful email marketing campaigns.

• Led client acquisition process targeting C-Level executives for marketing and media divisions.
• Managed in-house marketing / public relations (PR) agency developing both corporate and client marketing plans combining content marketing, advertising, digital and social media as well as PR.
• Built integrated outbound marketing campaigns that increased leads in client acquisition process.

• Managed $3.7M region of advertising accounts, working with marketing managers at 100+ clients to develop print / digital advertising, direct mail, SEM, website development, and broad digital marketing campaigns.
• Established and maintained successful relationships with accounts across multiple industries and throughout the coastal Carolinas.

• Managed team of 9 (remote and corporate) and $11M budget to build Nike presence at major sporting events – NYC Marathon, Boston Marathon, Penn Relays, Nike Women’s Half Marathon.
• Led cross-functional project teams including product development, retail, and sports marketing.
• Designed, implemented, and managed East Coast’s brand strategy for brand activations and product launches – digital marketing, social media ad campaigns, social media pages, B2B partners.
• Implemented all East Coast quarterly product launches – footwear, equipment, apparel
• Identified and built relationships with key brand influencers and marketing partners.